Casa Marina has been hosting legends since 1920, built by railroad baron Henry Flagler and visited by a president three days after it opened. We didn’t compete with that kind of history. We leaned into it.

AAA Life’s incentive weekend started with cigar rollers and pool days, then moved into KeyWest proper for a conch trolley bar crawl down Duval Street and a floating bar cruise along the harbor. But the weekend built toward one thing: Havana Nights at the Hemingway Home, where a red carpet led guests past a wall of straw fedoras into a garden gala fit for the man himself. Tables named for his novels. A showgirl pouring champagne from a cage skirt. Professional dancers turning the dance floor into its own kind of literature.