The Wine Group, home to notable labels including Chloe, Imagery, and McManis, wanted a presence at the Denver Food & Wine Festival that did more than pour wine. They wanted an experience. We designed and produced an expansive branded activation that gave their portfolio a true home within the festival: custom reclaimed-wood bars, a lush greenery wall showcasing each label, lounge vignettes for guests to settle into, a frozé station, a DJ, and seasonal floral that tied the whole space together. The result was a destination within the event, a branded oasis that drew guests in, kept them lingering, and connected them to each wine in the collection.